Objective:

As Creative Director, I oversee South College's advertising and marketing, creating visual layouts and maintaining branding.

I collaborated with campus leadership to understand needs, brainstorm ideas, manage budgets, and produce projects. My role is to deliver engaging content that aligns with leadership’s goals and drives enrollment. I’ve modernized brand standards, advertising, photography, digital ads, landing pages, TV commercials, and marketing campaigns.

Results:

• During my first three years at the college, I played a key role in driving the rapid growth of student enrollment, increasing from 4,500 to over 16,000 students, representing all 50 states.
• My role was instrumental in distinguishing South College’s brand from the ‘sea of sameness’ common in higher education branding practices.
• Established a photography and video process to capture authentic student images, producing over 5,000 pieces of content annually for South College’s marketing.
• Sole creative responsible for concepting, designing, and executing all assets across 10 campuses, ensuring brand consistency and quality.