Objective:
The objective was to create a memorable niche running store logo and brand that symbolized the owners values and casual personality. Anchored in center of the mascot logo is a silhouette of their pet named "Trooper" that created a recognizable brand identity.
My steps in designing the logo started by sketching out dozens of iterations on paper to quickly get concepts down to explore ideas before moving into digital forms. After the approval of the final logo, I created style guidelines that contained logo usage rules, typeface system, colors, and photography examples to have a cohesive look across marketing materials.
